The main task was to adapt the icon for all display sizes – from mini-screens to large flat monitors. In 2014, the global system decided to change the logo again and turned to Fuseproject for help. Therefore, the developers made the word colorful, dividing it into two parts: dark-blue “Pay” and light-blue “Pal.” They also increased the space between the characters, rounded the corners, and removed the familiar outlines. The company sought a recognizable symbol that would support its image. In 2007, the first logo redesign was conducted. The original version of the logo contains a simple inscription, “PayPal.” The white letters have spacing and are only delineated by wide blue outlines. To directly link it with the brand name, designers based it on two “P” joined by their legs. For this, it took a round element resembling a coin and placed the “$” sign inside it. Of course, the monetary company PayPal was the first to experiment with the symbol of the dollar. Since 2002, the financial and debit service has been a subsidiary of eBay.

The company’s headquarters are located in San Jose, California.

It focuses on bill payments, making purchases, and transferring and receiving money transfers. PayPal is one of the largest electronic payment services, established in the USA in 1998. They were restricted by the high level of consumer trust in the existing image of the payment system. The designers could not radically change the appearance of the icon, which people search for daily on web pages or in application lists. Such conservatism is linked to the issue of brand succession.

Over the many years of the brand’s existence, it has been updated only a few times, maintaining a consistent style. The PayPal logo is conditionally constant.

Paypal white png logo